Attorney General Liz Murrill today announced a settlement with Norwegian Cruise Line, specifically NCL Bahamas, Ltd., following the multistate investigation of NCL’s sales practices and cancellations procedures during the COVID-19 pandemic. The settlement prohibits NCL from generating or disseminating deceptive or unsubstantiated sales statements to consumers and prohibits NCL from incentivizing sales over the health and safety of consumers during disaster declarations.

The settlement recounts that overall, between March 13, 2020, and November 30, 2025, NCL issued reimbursement to consumers of more than $3 billion dollars nationwide, including approximately $2,606,390,428 in credit card refunds and approximately $504,953,348 in future cruise credits.

Pursuant to the settlement agreements, NCL is required to pay $2,000,000 total to the States, including $67,428.52 to Louisiana.

"When Louisiana is under a state of emergency like a hurricane, companies doing business here must communicate clearly, act in good faith, and ensure their messages to consumers are not misleading or deceptive. In times of crisis, people are especially vulnerable, and my office will closely monitor conduct and take action when businesses take advantage of that moment," said Attorney General Murrill.

By the terms of this settlement, NCL is also required to implement mandatory training for consumer-facing employees regarding appropriate sales communications and NCL is required to designate senior management to approve prospective sales communications prior to their use during a declaration of a disaster in the future.

The multistate settlement is joined by Louisiana and the attorneys general of Connecticut, Illinois, Minnesota, North Carolina, Nevada, New Jersey, Pennsylvania, Texas, Utah, and Wisconsin.

Read the assurance of voluntary compliance here.